Contributed by: Rhian Huxtable, Customer Experience Specialist at Insight6
Many businesses see the answer to better customer experience grounded in the use of new technology.
If you have better processes in place, undoubtedly the user interface is more efficient. Technology is of course important to the customer experience. But you have to then make sure your employees understand those systems and processes so they can create a positive rapport with the client, whatever technology you use.
During the T4S SME Live Summit we’ll be discussing how technology can be used to benefit the customer experience by enhancing great human interaction. It’s technology and people in harmony that is key, and we’re looking forward to uncovering this further at the Live Summit.
When it comes to using technology to enhance the customer experience, it’s worth considering these points:
- How can you use technology to improve your customer processes?
- How are you going to engage your team in new processes so they can build a rapport with the customer at key touchpoints?
- What techniques will you use to measure customer experience along that journey?
At Insight6, we offer the “end to end” customer experience solutions. At the T4S SME Live Summit, we are looking forward to sharing our advice for using technology to support the human experience and deliver a truly stand out customer-centric experience. Book your place here: bit.ly/T4S_SME_Live_Summit